- 30years plus in advertising and brand communications
- Hands-on client servicing and communications strategy professional
- Sharp creative abilities add another string to the bow
- CEO, Promodome Communications, New Delhi, since 2012
Milestones, Nexus Equity, F S Advertising, Joint Communications, Adfactors, Brand Curry
Have led Promodome Communications to growth over the last five years, specially in the Government & PSU busineses. The agency has grown over four fold since my coming on baord and has added several top PSU names to its roster of clients. These include names like ONGC, NBCC, IGL, Power Grid, HUDCO, among others. Plus, the agency has made a strong foray in the area of political communication, and is one of the main agencies for BJp at the central and Delhi state level.
- Brand launches: Video on Wheels, AajTak, Modi Page, I – Next, Radio Mantra, TOI Ascent, TOI Delhi Classified Pages, Zee News UP, Moonbow
- Brand revival campaigns: Aristocrat Whiskey, LML Scooters
- Partnering M P Tourism: A six-year association that brought alive the tourism destination in the heart of India
- Taking on giants:Partnered Tata Infotech Education to take on NIIT, APTECH
- Political Campaigns: Scripted history for Akali Dal in 2012, the first time a Punjab party bucked the anti-incumbency trend; handled two earlier campaigns for Akali Dal, as also the campaign that led Omar Abdullah to the CM’s chair in 2008. Handled the 2013& 2015 BJP campaign for Delhi, part of BJP’s team for LokSabha 2014 campaign
- Media Brands:For The Times Group, handled path-breaking campaigns for Economic Times, Femina, and TOI Delhi. Launched new classified categories for TOI Delhi, created the Ascent brand, among others. Launched several editions of DainikBhaskar, handled campaigns for 10 brands of India Today, launched AajTak. Also, launched Radio Mantra and I Next for Jagran Group, Zee News UP + UK for Zee Group.
- Teaching:Taught the Marketing course at IIMC, New Delhi, 1999-2000; also, visiting faculty at IMT Ghaziabad (Delhi Center), and ISBM Kolkata/Pune, IMI and Fore Institute, Delhi
Diverse range of brands and product categories: Media, Tourism, IT, Real Estate, Social Communication, Political Communication, Education, Two-wheelers etc
Have led the agency towards several client acquisitions in both private and public sector. Notable amongst these are Hindware, Hardwyn, JW Marriott Mussorie, Zizo Restaurant, TCIL, ONGC, NeGD, IGL, NBCC etc. Created a strong presence for the agency in the field of political communication.
Strongly rooted in Lucknow, my home town, and remain a misfit in Delhi despite 28 years here; passionate about brands, have a keen desire to master advertising some day. Poetry happens, mostly in Hindi & Urdu. So does cricket writing at bleacherreport.com, apart from appearances on the election analysis panel of Sahara Samay for their show Nishkarsh 2014.